We made it better instead.

Back when we were just starting out, I was flooded with advice:
“Keep it cheap.”
“Farmers won’t pay upfront.”
“Make it mass, not smart.”

But every time I visited a farm, I saw something else:
Farmers weren’t resistant to price – they were cautious of empty promises.

They were tired of trial-and-error.
They wanted proof.
And performance.

That’s when we introduced Grow Fabric Cover.

Not the cheapest product.
But the one that saved more money per acre by cutting pest losses and reducing chemical sprays.

That moment taught us something powerful:

Rural India doesn’t lack willingness – it demands value.

So, we shifted from:
📍Selling low-cost products → to building durable, dependable solutions
📍Cutting price tags → to cutting hidden costs
📍Marketing features → to delivering outcomes

Looking back – the turning point wasn’t our pricing.
It was our decision to listen more closely to the people we serve.

To every entrepreneur building in Bharat:
What’s one piece of advice you’re glad you didn’t follow?

Let’s talk real lessons.

Startup India Ministry of Agriculture & Farmers Welfare, Government of India