Ours started with 1 demo farm – now it’s a movement across districts.

You can build the best mulch film in the world but if you’re not co-creating it with the farmer, you’re doing it wrong.

So we co-create with: Two words – Demo farms.
Demo farms are living labs where farmers see, test, and shape innovations in real time: giving direct feedback and driving real improvements.

Here’s how it works:
📍One demo farm per district: Every district has its own dedicated demo farm – giving farmers hands-on access without traveling miles.
📍 Bi-weekly farmer forums: Farmers come together to share real-world challenges, trial results (good and bad), and best practices peer-to-peer.
📍 Embedded agronomists on site: Our agronomists work side-by-side with farmers, gathering live feedback and refining protocols on the ground.

The result is massive: Farmers saw their net income per acre jump from ₹200,000 to ₹288,000 – a 44% increase in profits.

All by adopting protective farming practices built with them, not for them.

By treating farmers as co-creators – not just end users
We built trust no sales pitch could match.

What’s the most powerful insight a client ever gave you?
We’d love to hear – drop it in the comments.